RIDE SAFE.
GET SPOTTED.
WIN BIG.
Utah's premier motorcycle safety initiative. We recognize and reward safe riding habits through custom poker chips, challenge coins and prizes. Join the collective effort to keep our roads safe.
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Limited entries. End-of-season drawing.
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Spots are earned throughout the season, don't miss yours!
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MISSION: RECOGNIZING THE RIGHT WAY TO RIDE
Our campaign is rooted in a fundamental belief: safe riding should be seen and celebrated. We collectively scout the roads for riders who embody the technical mastery and disciplined focus required to navigate Utah's highways safely.
By recognizing your expertise with our custom Challenge Coins and Poker Chips, we aim to foster a culture where high-performance riding is synonymous with high-standard safety. We aren't just watching; we are rewarding the riders who set the standard for everyone else.
REWARDS & RECOGNITION
The Spotted Riding Right campaign is built on recognizing excellence. We reward safe riding habits with tangible tokens of appreciation that grant access to exclusive seasonal prizes.
THE POKER CHIP
When our team spots you riding right, whether it's awareness, lane position, spacing, or using appropriate safety equuipment, you'll be rewarded a custom chip on the spot.
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That chip isn't just recognition, it's your entry into our end-of-season giveaway, where riders can earn gift certificates to local shops and dealerships for helmets, gloves, and other safety gear.
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Right right. Get recognized. Earn your shot.
THE CHALLENGE COIN
Reserved for riders who go beyond a single moment.
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The Challenge Coin is awarded to those who consistently demonstrate what it means to ride right, awareness, control, and setting the example for others.
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These riders are selected for Spotted Riding Right feature content and recognized at a higher level within the community.
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Not given. Earned.
Campaign Spotlight
A visual journey through Spotted Riding Right—from the iconic flagships to the Utah community events that drive our safety mission forward.
SAFETY RESOURCES
Elevate your ride with essential safety knowledge. We provide the technical data and expert training links required for mastery of Utah's challenging road environments.
ADVANCED RIDING SCHOOLS
Upgrade your spatial awareness and emergency braking techniques. Access a list of certified training centers across the Wasatch Front offering advanced skills cinics that qualify you for a Challenge Coin.
GOVERNMENT REGULATIONS
Stay informed on Utah-specific motorcycle laws including helmet requirements and lane filtering safety protocols.
EQUIPMENT AND MAINTENANCE
The technical integrity of your machine is paramount. Our pre-ride checklist covers every critical component from tire pressure to chain tension. High-performance riding begins with high-performance maintenance. Get our digital guide today and set the standard for road readiness.
Partner With Spotted Riding Right
Spotted Riding Right is a community-driven initiative focused on recognizing riders who demonstrate real-world safety on the road.
We partner with local dealerships, shops, and brands to promote rider safety while connecting businesses directly with engaged riders in the community.
Partners benefits include:
• Featured placement in rider spotlight posts and videos.
• Brand visibility across social media and campaign content.
• Direct foot traffic through safety gear giveaways and promotions.
• Participation in local events and community engagement.
• Put your brand directly in front of active. safety conscious riders across Utah.
We're currently building partnerships for our end-of-season safety giveaway, where riders can earn entries toward gear from local businesses.
If you're interested in partnering or being part of the program, apply below.
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Limited partner slots for the 2026 season.
RIDE SAFE RIDE RIGHT RIDE SAFE RIDE RIGHT RIDE SAFE RIDE RIGHT